Village presentation
August 8th, 2010 by eliYesterday was our village general body meeting.
The goal of this (very important) meeting was to make our mission and guiding principles clear to the village as a whole, and to propose a few sustainable business models we can adopt together going forward. From the start, we knew this was going to be a difficult proposition. Our messages to the villagers have been mixed and somewhat contradictory. The first constructions have been provided free of cost, and subsequent efforts over the past months to communicate the importance of a payback plan have not been sufficiently planned and marketed to the benefit of the users. It is unfortunate it took so long, but this was the opportunity to be entirely clear about our intentions, capabilities, and seriousness about implementing a pay-back model.
To this end, we enlisted the help of several senior advisors. This is a difficult balancing act in itself. Although they lend us legitimacy in the eyes of the villagers (without which we could not have come this far), it becomes much more difficult to control the message and information when it is coming from three or four different sources.
This “General Body” meeting was convened in the village with about sixty local women (an audience large enough to get the information to the bulk of the population) and ten of us from the university or otherwise affiliated with R4H. Urmila, a local Brown student, was also there, giving much-needed interpretation help to Sophie, Zach, and I. After introductions and statements from a few leaders, we heard testimonials from users of the first systems.

Sylas then presented the main information about our mission and the proposed sustainability plans to begin implementing. Although the projector lost power about halfway through, he got the bulk of the information across (the presentation, in English and Malayalam, will be posted later). The floor was then opened to questions, where a few issues became clear.
Immediately, the central issue was the unfairness in asking them to start paying when those fortunate enough to get the first systems are ensured free water. They are entirely right, of course, but unfortunately our options are limited as this point. We have no leverage over the current users, who made no commitment to pay back, so this transition will be difficult regardless. The meeting adjourned with the understanding that the current users would discuss among themselves a “fair” way to proceed, possibly beginning to pay the same rates for water we are asking from the next beneficiaries. This would be an excellent way to resolve the issue, otherwise we can only stress that the economic benefits we are presenting are appealing enough to overcome lingering concerns about equity between the different sets of users.
The actual economic merits of the plans were largely overshadowed by these systemic questions, but the central message about the possibility for cost and time savings did get across. People need a few days to actually consider how these plans would work for them, so we will hear feedback next week. I am optimistic that once the organizational issues are resolved between the villagers (a process they are very good at), we can discuss the specifics of an economic plan with one or several potential user groups.
Other miscellaneous thoughts:
- The villagers are more concerned with equity as an abstract principle than their economic self-interest. People want to feel sure that programs and procedures are being conducted in a “fair” manner before they will evaluate the merits. I am sure this is indicative of larger sociological systems at play. This makes it difficult to market our program as just another business, since their are very real concerns about community strife over water, especially when combined with the next point.
- We are operating in a difficult area between the public and private sectors. Since water supply is generally regarded as a public good, it is hard for us to gain any support as a simple “take it or leave it” business selling a product. With the notable exception of water vendors, the villagers are accustomed to water supply initiatives coming from government or charitable NGOs. In neither case are they expected to contribute more than a token amount to the works. From my perspective, we are offering an appealing alternative to current options (for 80% of households, buying water), but either the status quo is not dire enough or our benefits are not clear enough to convince them to abandon their current outlook of water supply = subsidized program.
- Communication continues to be an issue. It is not clear to me how much the process of effectively conveying a message to the villagers depends on the actual information being communicated, or the source of the message. In other words, are they evaluating propositions on their own merits or on the perceived legitimacy of the speaker. Ideally they would mix the two and ultimately decide based on merits, but I am concerned that the discussions tend too much towards the latter and they would agree to something because it seems that important people are encouraging them to do so, and not because they can directly see the benefits themselves. To make this program a successful enterprise, above all the customers must adopt it because they know it is in their interest to do so.



















